Theatrical-window negotiations have been ongoing for years, with little progress.
Exhibitors could have made a potentially better deal, months ago If a Universal PVOD is rented by a cable consumer, they capture 100 percent of that revenue. But among the top three studios, Universal is by far the most likely to boost PVOD: They are owned by Comcast, America’s largest cable provider. Streaming is all the rage as the theatrical alternative. “Trolls World Tour” Universal Universal cares more about PVOD As the biggest exhibitor, AMC could also make the best deal. In business, it’s usually best to be first. Also unknown: Can other exhibitors make similar deals? AMC has a VOD platform, but most exhibitors don’t. In the statement, Aron said “(AMC is) participating in the entirety of the economics of the new structure.” That suggests AMC has a piece of the PVOD revenue, but we don’t know if that’s through its VOD platform, or a share of the broader revenues, a reduction on film rental, or some combination of these. What we don’t know are the revenue details. We know there’s a 17-day window, and Universal has total control of the titles and dates in their agreement. NATO, the exhibitor trade association and up to now a foe of smaller windows, said it doesn’t comment on individual member’s business dealings.
No other studio or exhibitor has responded to the AMC-Universal announcement, which was a tightly held secret among the key parties (and timed for release after market closings). (Despite some confusion in the initial release, AMC does not get an exclusive on Universal titles). At a minimum, even if Regal and Cinemark declined to agree to the 17-day rule, many exhibition chains and independents would jump in to take their place. Universal is counting on other theaters to bendīy making this agreement with the biggest exhibitor, other top chains - Regal and Cinemark - will be under pressure to and make similar deals. And with it, we have a a new world that likely will change the way the film business operates. That impasse, to put it mildly, has been overcome. Aron responded by saying AMC wouldn’t play Universal titles). (Shell told investors Universal would elevate PVOD as an option for first run films. But few expected AMC and Universal to upset the paradigm on this scale, particularly after the heated public exchanges between NBC Universal CEO Jeff Shell and AMC Entertainment chairman Adam Aron. Studios and exhibitors expected radical changes given the enormous damage of the pandemic. That remains to be seen, but at least it’s not day-and-date 17 days is a small win for theatrical primacy. In their statement, the companies proclaimed this deal as standing up for theaters. ‘John Wick: Chapter 4’ Already Available for PVOD Preorder and It’s #6 at iTunes
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